ROLES - Project Management, SEO Strategy, Design for Growth, Convert Rate Optimisation, Product led Growth, Copywriting, UI/UX Strategy, Art Direction, Messaging Optimization.
Results: We improved click-through rates by 85% and Conversion Rates by 38% by leveraging more targeted messaging on ad ads and better design landing pages.
Manage all aspects of Digital Production and work directly with clients to level-set expectations and define project brief and production scope of work. Manage the day-to-day Project Schedule and Production timeline, Daily Scrum Stand-up, and create keynote presentations to help clients understand the agency process and workflow. Manage and oversee vendor relationships, local and global.
Schedule Product Shoot with Internal Producer and outside Photographer.
Project Owner / Digital Strategy : Steve Saint Fleur
Concept Development and Design by: Raquel Marques and Jiha Han
Copywriter: Amy Finucane