Maria Grazia Chiuri sought to create a cultural conversation with their Spring Summer 2020 show entitled “Common Ground” in Marrakesh. The once hedonistic playground of former Dior couturier Yves Saint Laurent was where the designer decided to present her collection at El Badi Palace. The designer consulted anthropologist, Anne Grosfilley throughout the entire collection and the text "Racism Explained to My Daughter" by Tahar Ben was a pivotal influence for the show.
Maria Grazia Churri worked with collaborators to promote cultural appreciation and emphasize the importance of local craftsmanship. Wax print fabrics were produced in collaboration with Uniwax. The opening look- a beige wool coat was hand painted by the women of the Anti Atlas region. Chiuri invited 2016 LVMH Young Designer Prize Winner Grace Wales Bonner as well as artist Mickalene Thomas to reimagine the Bar Jacket. The designer also worked with Pathe ‘O to create a shirt dedicated to Nelson Mandella.