The Gamma by Larry Jackson

April 4, 2023

Larry Jackson, a former Global Creative Director at Apple and US-based A&R impresario, has launched a new player in the music industry called gamma. The company has received support from high-profile financial supporters such as Eldridge Industries, Apple, and A24. Its first acquisition is Vydia, a distribution and services company founded by Roy LaManna that has previously collaborated with well-known artists such as Akon, Kanye West, Mr Eazi, and Anuel AA. Gamma has also formed partnerships with Snoop Dogg and Death Row Records, Rick Ross, Naomi Campbell, and The Shade Room.

The Artist Centered - Enterprise

gamma. recognizes that content creators have the ability to impact culture and commerce more than ever. Through direct engagement with their fans and a global reach that no longer relies on traditional advertising, artists are developing direct fan connectivity extending beyond an album or film. Artists are now in the driver’s seat of building their own direct-to-consumer and retail businesses on their terms.

Content Creation

Whether an artist is interested in recording and distributing an album, composing new music, producing short or long-form visual content, developing a podcast, or launching a consumer products business, gamma. supports its creators with the means and resources to execute their vision. Key initiatives to date include Snoop Dogg and his Death Row catalog, Usher, Rick Ross, and Naomi Campbell.

Content Distribution

gamma. acquired Vydia Inc. in order to provide content creators with the unfettered ability to publish and distribute audio-visual content on a global basis. Based on cutting-edge music technology and infrastructure, Vydia provides its creators with rights management services, advanced payments, transparent and automated royalty accounting, and daily performance analytics to help amplify the artist’s reach.