Having gone from buzzword to the backbone of daily routines across the globe, thanks to the stress of grueling work schedules, the pandemic and its related lockdowns, and financial woes, wellness is now going virtual.
It’s an exciting new era, as the $1.5 trillion market (as of 2021, according to McKinsey & Co) is entering a new growth phase, centered on Web3.
“The metaverse offers the opportunity to extend digital experiences further with a fuller sensory experience for users,” Cat Turner, CCO and Co-founder of creative agency Cult and Metaverse Beauty Week tells Jing Daily. “In a market that is constantly being driven by innovation, the wellness industry has much to gain from imprinting unique experiences and practices onto an otherwise busy and frantic environment.”
From physical exercise and nutrition to mindfulness and journaling, which have skyrocketed in popularity over the past few years, thanks to platforms like TikTok, wellness practices have become a non-negotiable resource for millions, helping them improve their health.